Coffin Calendars Are a Sexy Hit
New Poland Express (October 16, 2009)
via Trendhunter Magazine, “Controversial Casket Calendars”
Last October DeathRef tweeted about Italian coffin maker CofaniFunebri, which created a coffin product catalog featuring scantily clad goths. (This did not make the Death Reference Desk proper — while fine with being a sexy goth coffin calendar tweeter, I was reluctant to become a sexy goth coffin calendar blogger.)
Hesitation, begone! This is officially a post-worthy trend, which I initially missed but to which Trendhunter (appropriately enough) just alerted me. Not about to be outdone, Poland’s largest coffin manufacturer, Lindner, came out with its own sexy model, coffin-humping calendar. Hey, guys, don’t you know there’s a crisis going on? And perhaps it’s because of declining casket sales that marketing teams are getting creative (read: skanky) with outreach initiatives.
In response to criticism about the appropriateness of such a venture, the Lindner managing director, Barthosz Linder, says:
I don’t believe that sex alongside death is shocking and offends people who have just lost someone close to them. I produce coffins. I could produce furniture or something else. But I don’t. And this is a good coffin. I decided on such advertising because I wanted people to know about our brand. That’s it.
And about ripping off the Italians? What say you to that, Mr. Lindner?
The idea for this calendar is mine. Although I admit that I was inspired by an Italian calendar. There, a company does the same thing, but I thought, ‘Well, our Polish girls are prettier, and our coffins are better. … So we can do better.’
This is the part where I’d say, “You be the judge!” if I didn’t suspect you had better things to do. But if not, you can check out the full CofaniFunebri calendar here and see teaser pages from the Lindner calendar here, which boasts of “12 beautiful coffins [and] marvelous pictures of 12 beautiful Polish girls in magic landscapes.”