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Burial cremation Death + Humor Death + the Web Funeral Industry

Video Killed the Cremation Star… or So Suggests Casket Company

Aurora Casket Company Trying to Stop Cremations with Video
R. Brian Burkhardt, YourFuneralGuy (January 25, 2010)

YourFuneralGuy just found a gem: it seems the Aurora Casket Company, one of the big three casket manufacturers in the United States, made a video of a mock funeral for direct cremation, the very villain encroaching on and slowly killing their market.

It’s dry, earnest and, well, pretty awful:

The Death of Direct Cremation from Aurora on Vimeo.

I do applaud the intention — I just hope they’re laughing, too. Whatever some marketing blog or fifteen year old told them, the internet will not save the casket industry… this time.

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