Funeral Director’s Billboards: “Don’t End Up Here”
Elizabeth Schubert , 13WHAM, Rochester, New York (March 26, 2010)
A funeral director in Rochester, New York, counteracts the community sadness and frustration of clients brought to his services through violence with a series of billboards in English and Spanish. The message couldn’t be more direct: “Stop the guns, drugs and violence, or be our next guest.”
From the article,
Hemphill put up the billboards because he’s tired of violence. “This is the last stop. Either you’re going to be in jail, or you’re going to be in a funeral home. You can be a guest, seeing the friend, or you can be the one laid out.”
Whether actually effective in preventing deaths or gaining customers who are charmed or appreciative of the efforts, such PSA-style PR certainly gets funeral homes attention (see also the similar Don’t Drink and Drive and Don’t Text and Drive campaigns).